What does Ritzer mean by the term McDonaldization of society?

Quick Reference. The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (see The McDonaldization of Society, 1993).

What does Ritzer mean by Calculability?

Ritzer highlighted four primary components of McDonaldization: Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g. taste).

What is a valid critique of McDonaldization According to Ritzer?

What is a valid critique of Mcdonaldization according to Ritzer? Double edged phenomenon, imagine a future thats possible. what can we do to work towards a better future.

What is rationalization according to Weber as described by Ritzer?

The theory is based on Max Weber’s concept of rationalization, which is the process of replacing traditional and emotional thought with reason and efficiency. Ritzer uses McDonald’s as a metaphor for the over-rationalization of society.

What is the disadvantage of the McDonaldization of society?

A disadvantage of McDonaldization would be the quality of the product, because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals. I don’t like eating fast-food due the unhealthy aspect.

What is an example of McDonaldization?

Examples are plentiful: the drive-up window, salad bars, fill your own cup, self-serve gasoline, ATM’s, Voice Mail, microwave dinners and supermarkets (versus the old-time groceries where you gave your order to the grocer).

What is a disadvantage of the McDonaldization of society?

What is a disadvantage of the McDonaldization of society? There is less variety of goods. There is an increased need for employees with postgraduate degrees. There is less competition so prices are higher. There are fewer jobs so unemployment increases.

What are the 4 elements of McDonaldization?

According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control.

What are the 4 principles of McDonaldization?

According to Ritzer, McDonaldization is comprised of four main components: efficiency, calculability, predictability, and control. The first one, efficiency, is geared toward the minimization of time as the optimal method for accomplishing a task.

What is McDonaldization in globalization?

McDonaldization is a by-product of “Americanization” or “Westernization” which is a part of the wider phenomenon of Globalization. The terms are used to refer to the influence that USA has all over the world and the American mania of rationalization in every sphere of life.

How does McDonaldization affect us in everyday life?

The impact of this phenomenon of “McDonaldization” is widespread and ubiquitous; it affects nearly every aspect of our lives. As consumers, people can make choices about where to spend their money; if they support larger corporate models such as McDonald’s, then small privately owned companies may suffer.

When was the McDonaldization of society by George Ritzer published?

Published 1993 by Pine Forge Press in Newbury Park, Calif . “George Ritzer’s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought.

How is the McDonaldization of society related to Disneyization?

This situation can be explained in relation to McDisneyization of contemporary society-the combination of two concepts of Disneyization (Bryman, 1999) and McDonaldization (Ritzer, 1983).

What kind of work does Michael Ritzer do?

His main areas of interest are the sociology work (Working: Conflict and Change and sociological theory (Sociology: A Multiple Paradigm Science and Toward an Integrated Sociological Paradigm). Professor of Sociology at the University of Maryland.

What does McDonald’s mean in terms of standardisation?

The concept and the appearance of the food are the same, regardless of where in the world the restaurant is located. So-called “McDonaldisation” describes the principles of unification and standardisation with regard not only to the food industry but also to other spheres of life (Hartley, 1995; Ritzer, 1983).