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How do you write a good meta description?

by Rhyley Bryan

How do you write a good meta description?

Characteristics of a good meta description

  1. Keep it up to 155 characters.
  2. Use active voice and make it actionable.
  3. Include a call-to-action.
  4. Use your focus keyword.
  5. Show specifications, where possible.
  6. Make sure it matches the content of the page.
  7. Make it unique.

How do you write a meta description for 2020?

It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters. Keep in mind that the “optimal” length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

How do I write metadata?

Best Practices to Write Effective Metadata

  1. Keep it concise. Meta titles need to be short but sweet – Google typically displays the first 50–60 characters of a title tag.
  2. Include the focus keyword.
  3. Include a call-to-action.
  4. Match the title & description to your content.
  5. Make sure they’re unique.

How to write effective and engaging meta descriptions?

Put the most important information first. Every meta description needs to quickly communicate the subject matter – and benefit – of your page.

  • not search engines or algorithms.
  • Position all content in terms of the benefits for the user.
  • Edit it two or three times.

    • What is a good meta description?

    A good Meta Description (or description META TAG) is a brief description of the contents of a web page usually written in plain-language in the form of a sentence. The description may appear visibly on a search engine results page, so care should be taken to ensure it’s clearly written and accurately reflects the true content of a page.

    How to optimise your meta descriptions?

    Optimize Meta Description: How to create the right meta descriptions 1) All Landing Pages and Blog Posts should have Meta Description. Ensuring this is very important if you want to enjoy… 2) Know your Character Limit and try to invoke Emotion and Action. The suggested character limit for the

    How to write a Seo optimized meta description?

    Write a meta description for every page. Any page you have on your website should have it’s own meta description.

  • don’t be lazy about it.
  • Keep descriptions between 135 and 160 characters.
  • Include the page’s target keyword.
  • Avoid using quotation marks.