Is netnography ethical?

Our findings indicate that netnography is an emerging research method which is still moulding its ethical guidelines. However, it is apparent that certain ways of conducting netnography are often considered to be ethically just where as some other ways might be often considered to be ethically unjust.

Is netnography qualitative or quantitative?

The methodological framework between them are not typically different, since netnography mainly use online qualitative techniques and use online quantitative research as a supplement occasionally, while digital ethnography combines both quantitative (e.g., network and co-word analysis) and qualitative (e.g., sentiment …

What is netnography PDF?

Netnography is a specific approach to conducting ethnography on the internet. It is a qualitative, interpretive research methodology that adapts traditional ethnographic techniques to the study of social media. The new approach has gained wide acceptance within business research and is spreading to other fields.

How do you conduct netnography?

Netnography is conducted in six overlapping steps, similar to the stages of ethnographic research: developing a research plan, establishing entrée, collecting and triangulating data, analyzing and interpreting data, ensuring ethical standards, and reporting on research finding and associated insights.

What do you need to know about netnography?

As discussed in this entry, Netnography adds specific practices that include locating communities and topics, narrowing data, handling large digital datasets, analyzing digitally contextualized data, and navigating difficult online ethical matters and research procedures.

Who is the author of netnography ResearchGate?

Robert V Kozinets, (2002) the man behind Netnography has coined this term to provide a rich insight into consumers’ interaction online. The author Research. This is done through the discussion of an online coffee newsgroup where its implications also are discussed” (Chao 2015). International Journal of Business Policy & Governance.

Do you need a written protocol for ethnography?

 In ethnographic research samples are more likely to be small, purposive and/or theoretical. It would be inappropriate to require a method of sampling more suited to other research styles.  A clearly written protocol is usually the first indicator of rigorous research but this is much harder to set out in advance in ethnography.

What is the nature of immersion in netnography?

The nature of researcher immersion and ethnographic (or “netnographic”) participation is also treated rigorously within netnography. The new approach has gained wide acceptance within business research and is spreading to other fields.

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