Why does the Eni logo have 6 legs?

It’s the logo for Eni–Ente Nazionale Idrocarburi–the enormous Italian oil and gas company, founded in February 1953 and headquartered in Rome. Eni has suggested that the 6 legs represent the sum of the automobile’s 4 wheels and the driver’s 2 legs.

What is the Eni logo?

An open competition to design a logo It was from this public appeal that the six-legged dog was born. Initially meant to represent only Agip’s Supercortemaggiore brand petrol, its popularity meant it went on to become the symbol of Eni itself. The six-legged dog is the faithful friend of the four-wheeled man.

What is Supercortemaggiore?

Cortemaggiore (Piacentino: Curtmagiùr) is an Italian comune located in the Province of Piacenza. In 1949 the Italian entrepreneur Enrico Mattei discovers in Cortemaggiore’s subsoil an important oilfield; with this oil was product a gasoline (the only one refined from Italian oil) called Supercortemaggiore.

Is Agip an animal?

The author was an Italian sculptor Luigi Broggini. He selected for the oil enterprise a six-legged dog with red flame leaping from its mouth. It is widely recognized that the main meaning of this logo is the “energy” related to the two basic Agip products: oil and natural gas.

How did Eni come up with the logo?

In May 1952 Eni launched a national design competition offering prize money of 10 million lire. Designers from all over Italy were asked to come up with two billboard posters, two logos and a design for a petrol pump. This would serve to launch the AGIP Supercortemaggiore petrol and Agipgas natural gas.

What does Eni stand for in Italian terms?

New It What does ENI mean? Eni S.p.A. (Italian pronunciation: [ˈɛːni]) is an Italian multinational oil and gas company headquartered in Rome.

How big is Eni oil and gas company?

Eni S.p.A. (Italian pronunciation: [ˈɛːni]) is an Italian multinational oil and gas company headquartered in Rome. Considered one of the global supermajors, it has operations in 79 countries, and is currently world’s 11th largest industrial company with a market capitalization of 68 billion euros (US$ 90 billion), as of August 14, 2013.

How did the six legged dog come to represent Eni?

It was from this public appeal that the six-legged dog was born. Initially meant to represent only Agip’s Supercortemaggiore brand petrol, its popularity meant it went on to become the symbol of Eni itself. The six-legged dog is the faithful friend of the four-wheeled man.

https://www.youtube.com/watch?v=ypB0SscLpi8