What is glocalization according to Roland Robertson?

In the marketing context, glocalization means the creation of products or services for the global market by adapting them to local cultures. Robertson rejects essentialist polarities between the global and the local, such as between economic globalization and local culture.

Who coined glocalization?

sociologist Roland Robertson
The term was coined in the Harvard Business Review, in 1980, by sociologist Roland Robertson, who wrote that glocalization meant “the simultaneity—the co-presence—of both universalizing and particularizing tendencies.”

Is glocalization a theory?

Although glocalization is relatively under-theorized, two key interpretations of the concept have been developed by Roland Robertson and George Ritzer. Through a critical and comparative overview, the article offers an assessment of the advances and weaknesses of each perspective.

What is Glocalisation sociology?

Glocalization, or glocalism, in community organization refers to community organizing that sees social problems as neither local or global, but interdependent and interconnected (glocal), necessitating organizing practices that concurrently address local problems and global issues.

How is glocalisation related to global and local contexts?

Some authors have called this convergence of global dynamics and local contexts “glocalisation” (Backhaus, 2003; Robertson, 1992, Swyngedouw, 1997). Glocalisation expresses the way globalisation dynamics are always reinterpreted locally, leading to an interpenetration of the local and global scales that creates context-dependent outcomes.

Who is Roland Robertson and what is globalisation?

Roland Robertson was a well-regarded sociologist of connectivity and complexity. any other terms. In Singapore, from the inflow of foreign capital has resonance with globalisation. Globalisation is a heroic process stands. Jan Aart Scholte argues that globalisation may lead to social violence but it also provides emancipatory potential.

What are the main works of Roland Robertson?

He lays down a progression of “phases” that capture the central aspects of different eras in global history, asserting that the fifth phase, Global Uncertainty, has been reached. Robertson’s main works are Globalization: Social Theory and Global Culture (1992) and the edited volume Global Modernities.

Who was the first person to use the term glocalization?

First popularized in the English-speaking world by the British sociologist Roland Robertson in the 1990s, and later developed by Zygmunt Bauman, the term ‘glocal’ and the process noun ‘glocalization’ are formed by blending the words ‘global’ and ‘local’.