Is comparative advertising legal?

Comparative advertising is not illegal and there are no special rules to follow when creating comparative advertisements. When portraying comparative product examples advertisers must comply with the general legal principle applying to all advertising – ie that the campaign must not be misleading or deceptive.

Is comparative advertising legal in the United States?

Comparative advertising is subject to regulation through a combination of federal, state and local laws, as well as self- regulatory codes of conduct. These include: ∎ The Federal Trade Commission Act (FTC Act). The FTC is the primary federal agency responsible for regulating public advertisements.

What is meant by comparative advertising?

Comparative advertising is a marketing strategy in which a company’s product or service is presented as superior when compared to a competitor’s. A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company’s products next to those of its competitor.

Is comparative advertising legal UK?

What is comparative advertising? The UK’s comparative advertising rules are now entirely derived from EU law (and will be for the foreseeable future, unless and until the UK government decides to replace them with something home grown).

What is comparative advertising and what does it mean?

Comparative Advertisements means such practice where one goods or services is compared with another belonging to one of the same field , speaking legally through an advertisement. The comparison is made on the basis of price, quality by referring the alternative brand’s name, visual illustrations, and other distinctive attributes.

Can a comparative advertising campaign be deceptive in Australia?

Comparative advertising campaigns can become misleading or deceptive conduct if they fall under the Australian Consumer Law (ACL). Comparative advertising is where businesses compare their products more favourably than their competitors’ products.

What is the law on comparative advertising and use of a competitor’s trademark?

The law on ‘comparative advertising and use of a competitor’s trademark could be summarized as: (a) The primary objective of Section 29 (8)and Section 30 (1) of The Trademarks Act, 1999, is to permit comparative advertising.

Are there laws governing comparative advertisements in India?

In this article, Sudarshna Thapa of Law College Dehradun, Uttaranchal University discusses the Law governing comparative advertisements in India. Every Company wants to promote their products, services, and brands in different styles. Advertising is the most crucial step in determining product’s future prospects.

https://www.youtube.com/watch?v=4Or0KFBtL1s