What is distribution coverage strategy?

The mass coverage strategy (also known as intensive distribution) attempts to distribute products widely in nearly all locations in which that type of product is sold. With such a large number of locations selling the product, the cost of distribution is extremely high and must be offset with very high sales volume.

What are the main distribution strategies?

As mentioned above, the two main types of distribution strategies are direct and indirect. There are also more nuanced types of distribution that fall into these categories — intensive, selective and exclusive distribution.

Which is the best definition of IBM distribution channel?

Ibm Distribution Channel. quantity. The process of making goods available to the consumer needs effective channel of distribution. Therefore, the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen.

What kind of marketing mix does IBM use?

An IBM IDE hard drive. IBM’s marketing mix or 4Ps involve focus on key product lines, pricing based on market conditions and perceived product value, and a variety of distribution channels and promotional tactics for the information technology market. (Photo: Public Domain)

What is the IBM route to market strategy?

Introduction This case study examines how IBM formulated and implemented a strategy for Routes to Market that was based upon observation of clients’ buying behaviours and aligned with their economic value as customers.

Which is a part of the BCG strategy of IBM?

BCG Matrix in the Marketing strategy of IBM – It’s five strategic business units (SBU ’s) work together to offer bundled propositions to the customers and streamline different set of processes. Its Technology services vertical offer IT infrastructure and integrated technology services to the customers. It is Stars in the BCG matrix.