Which demographic consumes the most chocolate?

Adults are not only by far the largest candy buying demographic, accounting for 92 percent of chocolate sales, but also the largest consumers as nearly 60 percent of those purchases are made for self-consumption.

Who are the consumers of chocolate?

Chocolate Consumption

• Switzerland 22.36.
• Austria 20.13.
• Ireland 19.47.
• Germany 18.04.
• Norway 17.93.

What is the target market for chocolate?

According to our audience insights tool Profiler, women are the biggest chocolate eaters. They represent 72% of the target audience. When it comes to age, chocolate is popular among everyone. However, the biggest consumers are aged between 18-35 years old.

What gender eats the most chocolate?

Women have been reported to have more cravings for chocolate and are more likely to choose chocolate as a “comfort food” compared to men [29]. In this study, females were found to be significantly more likely to consume dark chocolate and in smaller servings.

What country has the highest consumption of chocolate?

Switzerland also has the highest per capita rate of chocolate consumption in the world, which is nearly 30 pounds per capita every year. The Swiss chocolate industry, as of 2005, produced gross revenues of approximately $14 billion. All this make Switzerland one of the three countries for the best chocolate.

What is the average consumption of chocolate?

Comparatively, the average American tends to consume a modest 11 pounds of chocolate per year — plus an additional 11 pounds of other candy varieties, according to Life in the USA. But this isn’t an eating contest.

What is the consumption of chocolate in the US?

Americans consume 2.8 billion pounds of chocolate each year, or over 11 pounds per person. Americans eat an average of 22 pounds of candy each year, split almost equally between candy and chocolate. That’s far less than most Europeans consume.